Steve’s mission is to be the most human-centric investor in NYC by helping talented founders become exceptional leaders.
Steve (or Schlaf, as people tend to call him) is a Partner at Primary. He has been investing in the NYC tech ecosystem for the last decade. Most recently, Steve was a Principal at RRE Ventures and Lerer Hippeau, where he focused on Seed and Series A investing. Prior to that, Steve was also Director of New Ventures at The Kraft Group, owners of the New England Patriots. He also brings a range of operational experience to Primary. He began his career at Microsoft, where he was a Senior Financial Analyst focused on Corporate Finance, Strategy and M&A. Steve then held a variety of operational roles at NYC-based startups Massive and Stickybits (also known as Turntable.fm).
Steve straddles B2B and B2C with a bias toward the weird. He has a human-centric approach to investing. While at RRE, he led the firm’s investments in Giphy, Bowery Farming, Brightwheel, Groups, Boom Aerospace, Care/of, Citizen, Wag!, theSkimm, Breather, View The Space and many more.
At Lerer Hippeau, he helped source the firm’s investments in Bark & Co, SmartThings (sold to Samsung), Percolate, Class Dojo, Zipline, Tulip Retail, Visual Revenue (sold to Outbrain) and many more. Believing in and serving entrepreneurs is his life’s work.